Gucci Introduces Gucci Shift

Gucci introduces Gucci Shift, a new sneaker that reflects a refined sense of movement and offers a contemporary expression of athletic codes reimagined for today’s pace.

First unveiled at the Cruise 2026 fashion show in Florence last May, the design is ultralight and low to the ground, anchored by the House’s signature Web stripe, an equestrian-inspired detail that connects heritage with modern design.

Balancing ease and refinement, Gucci Shift plays with proportion and tone across its variations, embracing the nuance of everyday style while remaining just ahead of the moment.

Lightweight, versatile, and forward-looking, the Gucci Shift sneaker embodies a fresh chapter in the House’s exploration of movement and everyday ease.

The Gucci Shift is available in-store at The Americana at Brand now.