Gucci Fall Winter 2025

Unveiling The Gucci Portrait Series, the Fall Winter 2025 campaign photographed by Catherine Opie. This new campaign brings into view forty-two individuals, each with their own story and perspective; a collective portrait woven through the diversity of generations and backgrounds.

Rooted in intimate and human-centered portraiture, Opie’s lens reveals the authentic relationship between person and garment. In moments both composed and spontaneous, the way a jacket folds, a bag is held, or a scarf moves with the body’s rhythm becomes a subtle language of identity. Here, clothing is more than fabric and form; it is a frame within which individuality emerges, not constructed through performance, but revealed through posture, ease and attitude.

Shop the collection in-store today.