November 20-December 25, 2020
The holidays inspire traditions both old and new. As one of L.A.’s most beloved seasonal monuments, a sparkling and majestic white fir makes its way from the Mt. Shasta region in Northern California to The Americana at Brand, helping make spirits bright year after year.
As you experience the magic carried by this long-lived pillar of Christmas, take a moment to admire a few features that add to its grandeur.
The Future of a Fir
Each year, a white fir is chosen only once it is nearing 80 years or older, marking the end of its woodland life cycle. Once the holiday celebrations come to a close, its branches are recycled for use as mulch and firewood.
Most importantly, 10 new white fir trees are planted in its place.